VUCA Health’s Video Library to Integrate with RefillRx Connect, Deliver On-Demand Prescription-Specific Videos to Pharmacy Patients

LAKE MARY, Fla. – (May 14, 2014) – VUCA Health announced today that RefillRx Connect, a customizable website management system that enables pharmacies to cost-effectively offer patients online refills, will utilize its medication video library to enhance customization and improve medication adherence and care outcomes. In doing so, pharmacies that utilize RefillRx Connect will be given access to thousands of prescription-specific videos that can easily be accessed by patients based on their individual medication profiles.

“Including medication videos in the RefillRx Connect platform seemed like a natural choice in our recent efforts to expand the existing functionality of the system and increase our offerings to pharmacies and their patients,” said Ian Storti, President, RefillRx Connect. “We are pleased to provide our users with this service and look forward to the improvements that it will bring to patient communication and medication adherence.”

In partnering with VUCA Health, pharmacies that utilize RefillRx Connect will have access to the complete library of prescription-specific video briefings that deliver information on top-prescribed medications, including proper usage, expected benefits and potential side effects. Available in English and Spanish, videos are integrated into individual pharmacy websites.

“Identifying new digital channels to deliver information that helps patients better understand safe medication use is at the core of our mission,” said VUCA Health CEO David Medvedeff, PharmD, MBA. “RefillRx Connect is a unique way to connect pharmacies and patients not only improve adherence through easy online refills but also ensure proper and safe medication use.”

About RefillRx Connect

Partnered with Transaction Data Systems, Inc., RefillRx Connect (www.refillrxconnect.com) provides independent pharmacies with full-service websites that seamlessly integrate with existing Rx30 software systems, and provide premium refilling services that allow patients to request refills, view prescriptions, uses, possible side effects, and watch prescription-specific videos. By doing so, RefillRx Connect makes it easier for independent pharmacies to get online quickly and inexpensively. In addition, RefillRx Connect offers award-winning health content integrated in the pharmacy site.

About VUCA Health

Based in Lake Mary, Fla., VUCA Health (www.vucahealth.com) provides a gateway to patient engagement that serves as an on-demand extension of pharmacists and other healthcare providers. The company’s MedsOnCue solution leverages advanced mobile, web and on-demand video and communication technologies to deliver trusted patient information that enhances the medication use process. It offers a convenient and cost-effective way for clients to provide on-demand patient medication information and strengthen customer connections with video briefings, web messaging, reminders and alerts and a host of other customizable services that extend and enhance the patient relationship.